Great Two Serendra Condo with Elegant Interior.

The rental industry is competitive and landlords are doing everything they can to stand out from the competition. To catch a renters eye online or in marketing brochures you need to have top notch photos. Most landlords simply cannot afford to hire a professional photographer to photograph their units but there is an alternative.

Many landlords are now having their photos edited and enhanced. This strategy is saving them money and still giving them excellent photos. Whether you are for it or against it, the truth remains, many landlords are regularly enhancing their photos so can you afford not to?

Photo enhancements can take many forms. A good graphics editor can do anything from increasing contrast, fixing bright blown out areas of windows or adding elements to a room. These adjustments can turn an old, dull photo into a bright, attractive unit. I’m going to explore why enhancing your photos can help you compete and attract renters.

1. Warming Up Your Photo

Renters are searching for a place to call home they are looking for a unit that looks bright and inviting. Many landlords have standard beige or white walls when turning over a unit. This may save on paint costs but it also makes for a poor photo. Unfortunately white or beige walls make a unit feel empty and unwelcoming. Photo enhancing can help to add colour and warmth to the photo, giving it an inviting feeling. A graphics editor can easily bring colour to the photo by replacing the wall colour or adding an earth tone. This acts to brighten up the room.

2. Get Rid Of The Glare

A common problem when photographing apartments is the windows. Often to capture a room you need to point the camera towards the window. This overexposes the area and creates white, blown out effect. This often distracts the eye when looking at the photo towards the windows and diverts the attention away from the room. It also does nothing for selling the view. Photo enhancing can fix this problem. A digital editor can remove that unwanted white area and replace it with a nice outdoor scene. Take a look at the example. The bright window area has been removed and replaced with a view from the balcony and the balcony was reconstructed. The room is now becomes the focal point and the renter sees what an amazing view it has.

3. Get Rid Of The Clutter

Nobody likes looking at a cluttered room. The first rule of home staging is that less is more. People like negative, unused space, free of clutter. Since renting a unit is not unlike selling a home photos should be free of clutter. This is easy to do if the unit is empty but what if the current tenant has not moved out? This is another situation in which photo enhancing can help. A photo editor can remove those unwanted ornaments, furniture or items that are overpowering the photo. By cleaning up this clutter the renter can now see the room without the distractions.

4. Light Up Your Assets

It’s hard to take some photos indoors that have proper lighting. The purpose of the photos is to show the renter your asset but some indoor lighting poses a problem with producing clear photos. For example, a poorly lit hallway will almost always have a dark carpet and over exposed lights. This never clearly illustrates what the hallway actually looks like. This is a situation in which photo enhancing can help. By adjusting exposure levels, brightness and contrast, your poor photo can become an effective photo. It then will be able to sell your product to the renter.

5. Let The Sun Shine Through

Photographing the exterior of a building is an easy task but it does not always produce an appealing photo. Depending on the time of day and the weather the sky can be any colour from grey to blue. Remember what I said about colours impacting a photo? The same holds true for a dull, grey sky. So, instead of waiting for a bright sunny day (especially in the winter), why not enhance and give the photo the brightness it needs? Photo editors can do this as well. By masking in a sky an otherwise dull photo can be brought to life. Renters will be naturally drawn to the bright property and see it as welcoming.