Archive for the ‘Marketing’ Category
Home Buying Negotiating Tips
When it comes to buying a home, the ability and willingness to negotiate is a must for both the buyer and seller. In general, sellers ask for more than they are actually willing to accept and buyers offer less than they are willing to pay. The trick is to find the perfect balance so that you, as a buyer, feel good about the purchase price without leaving the seller feeling insulted.
530 Sqm Residential Lot in Alabang Hills. Prime Location. Great Neighborhood. Affordable Price.
Know Your Market
Real estate is a business that either favors the buyer or seller, hence the terms buyer’s market and seller’s market. When negotiating a purchase price, it’s important to know which of the two you are in. As the buyer, you will have the best chance at a successful negotiation if you research the price of other comparable homes in the area before making an offer.
Make It Personal
When you make an offer, the seller will see nothing more than a piece of paper with some numbers on it that represent the price you are willing to pay. If you really want the seller to take your offer to heart, let them know why you want to buy the home. You can do this by preparing a handwritten letter expressing your interest and the reasons you fell in love with their house. If you have a family, tell them about everyone who will be living in the home. Let them get to know you and allow them to picture the happiness that you can bring to their house. Believe it or not, some sellers actually look at the process like finding a good home for a lost puppy. They want quality people to buy their home, so do your best to show them that you are sincere.
Nobody Likes Rejection
Not every offer is accepted, so don’t be disheartened if your first offer isn’t a winner. In some cases, the seller will make a counteroffer for your consideration. Have you ever heard the old saying, “never take the first offer?” The same is true in real estate, and almost every seller knows it. Your first offer is likely to be less than you are actually willing to pay, which leaves you some bargaining room.
Why Your Offer May Not Be Accepted
There are a number of reasons why a seller may choose to reject an offer, including a feeling that the offer was just too low, the house is newly listed on the market or another offer may be higher than the one you created. In some cases, sellers may also reject an offer that includes owner financing or other requests that are impossible to meet. One example may be an offer that requires the house be available within a certain amount of time. Most contracts require that the seller move out within 30 days, but anything less would require negotiation.
Read The Fine Print
Before you sign anything relating to a real estate transaction, make sure that you read over every detail of the agreement. If you have any questions, ask your REALTOR®. After all, real estate is their business and they are there to help you through every step.
Five Steps To Holding A Successful Open House
An open house is one way that REALTORS® attempt to expose a home to multiple buyers at once. Not only is an open house designed to market the home in a way that differs from a simple listing, but it also opens the door for competitive offers as more than one buyer could potentially fall in love with a home on the same day.
Huge House in BF Homes Pque for Sale - 4br, 4ba, Pool + Den
Step # 1: Make Your Home Shine
A successful open house begins with cleanliness, so make sure that your home is ready to be shown. This means the clutter should be removed and the home should be “staged” to allow potential buyers to envision themselves living in a beautifully decorated home.
Step # 2: Cross Your T’s & Dot Your I’s
Your next step to an open house is making sure that the price is right. If the day is successful, you may be fielding offers within hours, so be ready to make a deal. Most open houses are advertised locally in order to attract buyers looking to move into the area, which means a newspaper ad may have a lot of potential. The advertisement should feature a photo, along with text that outlines all of the unique and positive aspects of the home. The date, time and clear directions should also be given in the ad, along with the REALTOR’S® contact information. Before your ad goes to press, make sure that you have proofread it to ensure accuracy.
Step # 3: Spruce Up Your Curb Appeal
As buyers begin to show up for your open house, they will want to see attractive landscaping with an inviting atmosphere. This will make them eager to see what’s inside the home. The front yard should feature an Open House sign with colorful balloons, but don’t forget to place signs along the street (with permission, of course) to help potential buyers find you. Make sure the lawn is freshly cut and flower beds are well kept. Any clutter, including bicycles or yard care equipment should be removed to produce a visually pleasing image of the home. Make sure your windows and doors are sparkling clean and free of fingerprints. Nothing should distract buyers from the prize, which is your house.
Step # 4: Feed Your Guests
It’s customary for every open house to have complimentary coffee or other refreshments and/or cookies. The smell of freshly baked cookies will give buyers the feeling of being at home—exactly the type of reaction you want when trying to sell your home.
Step # 5: Reading Material Is Golden
Your REALTOR® should provide a business card and/or informational sheet for each potential buyer that tours your home. If this is not a service that they offer, take a few minutes to design your own flyer using a computer and print out some full-color circulars to offer interested parties as they arrive. You should also provide copies of any appraisal, inspection or other information about the home that potential buyers would find interesting.
